Fabletics has become one of the most successful companies and the last 10 years to bring forth an interesting line of clothing for women that people are talking about heavily on social media. It has become the type of company that has grown in a major way because it speaks to a whole new generation of young consumers that are doing more shopping online.
Kate Hudson realizes that this has been a great platform for starting her company, but she believes that there is a lot of room to grow with the possibility of more offline stores. She already has some of these stores in place right now, but her ultimate goal is to have a seamless mesh between both online and offline audiences. In order to do this she realizes that there is a need for more people to check out the clothes that are sold online. She is able to engage in reverse showroom in which she displays many of these clothes through the website, but people will have a chance to try the clothes out by going into the store. She realizes that this can be a great way to increase the amount of traffic on the website and also fulfill her desire to attract customers to the stores as well.
Fabletics is one of those companies that has been promoted heavily through social media circles. There has been lots of marketing that has been done to create the type of company that people can shop utilizing their phones or their tablets. People that are looking for new selections will find that Fabletics offers something new every week. This is something that much of the competition has not been able to do. That may be one of the best reasons for more people to stay plugged into the website. By the same token, Fabletics has become this website where more people are interested in going to stores because they want to try on clothes and look in the mirror to see how some of these workout garments fit.
Anyone has ever been interested in working out on a regular basis is going to want clothes that are comfortable. This is why women will come to the stores. They want to make absolutely sure that the clothes that they are buying are going to fit properly. Kate Hudson is doing her best to give customers multiple shopping outlets.