Digital Marketing With Steve Lesnard

 

Steve Lesnard is a highly prolific businessman and entrepreneur who is mainly specialized in product marketing. Steve Lesnard is a well-known marketer in the United States and a native of Portland. Steve Lesnard is working with Nike as the Global Brand Manager and plays a vital role in the prosperity of the company. He holds a master’s degree in business and entrepreneurship which he received from Babson College.

Social media marketing can be a little challenging. The need to fine-tune the adverts while maintaining relevance is a major concern. The clients’ needs are always core in an ideal marketing approach. According to Steve Lesnard, two key aspects are in digital marketing:

  • Simplicity

The simpler the pick-up line, the easier it is to remember. The human mind has it that memorable things are attractive. Simplicity offers uniqueness hence boosting customer loyalty to the brand.

The best way to reach the target is to highlight the good in a product. Introduce a product by stating new and improved features. Relevance and innovation are key in such dynamic fields. Specificity may also go a long way.

A brand may pick out a single feature of their product and utilize on it. iPod, for instance, chose “10k songs in your pocket”. It was such a perfect enticement for music lovers in a sphere where everyone was chasing tech.

Apple’s focus on health and wellness is another illustration of simplicity. The tech giants chose to develop monitoring features and capacities providing better products. The safer and better upgrades keep customers glued on the brand.

  • Better user experience

The clarity of a product or service tends to appeal to the clients. Do the applicability, efficiency, suitability, and use of a product introduce some energy? A practical illustration does much more than just communicating.

Video presentation, contextualization and the use of testimonials add life to a product introduction. Proper use of videos in illustrating the practicability of a product enriches an advert and makes the presentation real.

Yet, for instance, introduced coolers into an established market. The illustrations of their products outdoors appealed to wild lovers. Yeti ambassadors added life to the introduced goods by demonstrating the uses in real life settings. See Related Link for more information.

Steve Lesnard emphasizes the impact of memorability in marketing. He advises that marketers sieve out attractive and practical features of a product or service and maximize on those. Creativity and innovation are crucial. This is an immensely digital world, remember. Choosing the best ambassadors is also ideal. People only purchase what they can relate with.

 

Additional Reference: https://ideamensch.com/steve-lesnard/

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