Marketing has been an important part of any business for generations, but it has done through a lot of changes. In recent years, the world going to digital has had a huge impact on marketing and marketing expert Steve Lesnard has stated that it’s important to utilize the different digital platforms while keeping the preferences of the customers in mind. While Steve Lesnard knows that it is easy enough to advertise your product on social media, it’s not as easy to create a campaign that actually has a widespread impact and can attract customers to buying what you have to offer. In the end, it’s the customer that matters and you have to keep in mind what will catch their attention and help them decide if your product is worthwhile to them.
One of the most important things that Steve Lesnard says your company should consider is simplicity. While your product may offer your consumers a lot of different things, there are only so many things that you can mention during your campaign while still being able to get and maintain the attention of your audience. There is a lot of different information on social media and you only have a brief period of time to influence someone enough to want to get more information or even make a purchase through your marketing. It’s a good idea to pick one of the most important aspects of your product that is marketable and stick with that during your campaign.
When advertising your product to consumers, Steve Lesnard states the importance of making it real and relatable. While a product may seem cool and interesting, if a consumer cannot see how it can benefit their life in an accessible way, they won’t be making a purchase. You need to be able to bring your product to life over the digital media you are marketing it on. Your customers should know what it does, how to use it, and how they will look while using it. All of these are truly important to marketing your product and doing it properly can energize your campaign.
Find out more about Steve: https://www.producthunt.com/@steve_lesnard