Digital Marketing With Steve Lesnard

 

Steve Lesnard is a highly prolific businessman and entrepreneur who is mainly specialized in product marketing. Steve Lesnard is a well-known marketer in the United States and a native of Portland. Steve Lesnard is working with Nike as the Global Brand Manager and plays a vital role in the prosperity of the company. He holds a master’s degree in business and entrepreneurship which he received from Babson College.

Social media marketing can be a little challenging. The need to fine-tune the adverts while maintaining relevance is a major concern. The clients’ needs are always core in an ideal marketing approach. According to Steve Lesnard, two key aspects are in digital marketing:

  • Simplicity

The simpler the pick-up line, the easier it is to remember. The human mind has it that memorable things are attractive. Simplicity offers uniqueness hence boosting customer loyalty to the brand.

The best way to reach the target is to highlight the good in a product. Introduce a product by stating new and improved features. Relevance and innovation are key in such dynamic fields. Specificity may also go a long way.

A brand may pick out a single feature of their product and utilize on it. iPod, for instance, chose “10k songs in your pocket”. It was such a perfect enticement for music lovers in a sphere where everyone was chasing tech.

Apple’s focus on health and wellness is another illustration of simplicity. The tech giants chose to develop monitoring features and capacities providing better products. The safer and better upgrades keep customers glued on the brand.

  • Better user experience

The clarity of a product or service tends to appeal to the clients. Do the applicability, efficiency, suitability, and use of a product introduce some energy? A practical illustration does much more than just communicating.

Video presentation, contextualization and the use of testimonials add life to a product introduction. Proper use of videos in illustrating the practicability of a product enriches an advert and makes the presentation real.

Yet, for instance, introduced coolers into an established market. The illustrations of their products outdoors appealed to wild lovers. Yeti ambassadors added life to the introduced goods by demonstrating the uses in real life settings. See Related Link for more information.

Steve Lesnard emphasizes the impact of memorability in marketing. He advises that marketers sieve out attractive and practical features of a product or service and maximize on those. Creativity and innovation are crucial. This is an immensely digital world, remember. Choosing the best ambassadors is also ideal. People only purchase what they can relate with.

 

Additional Reference: https://ideamensch.com/steve-lesnard/

The Successful Career Of Nicolas Krafft

A titan in the fashion and cosmetic industry, Nicolas Krafft continues to grow and shape L`Oreal into one of the largest companies in the globe. The firm has already made a name for itself through the increased production it has experienced as well as the large number of clients that it has attracted in the entire globe.

With the help of its executives, the firm has always supported people in the local community by bringing them together through their fashion shows. One of the recent fashion shows that the firm held in France saw a considerable number of models catwalk and showcase what the firm has to offer. Besides, the show was marked by major innovative designs that were primarily the ideas of the highly qualified designers of L`Oreal.

On the other hand, Nicolas Krafft Loreal, the vice president of the firm also backed the event, and his primary target was to make everyone comfortable with their wear of choice besides encouraging them to give their views on the various activities and items that were being showcased. The duo is known for his bold nature, a quality that is vital for every successful leader. His ability to be self spoke and opened also enables him to relate well with other people, and this has favored the firm’s operations.

Besides, Nicolas Krafft Loreal is also keen on how he treats his employees. He believes that his workers have profoundly contributed to the notable successes of the firm and he continues to ensure that he makes their lives at the workplace simpler. Creation of a conducive working environment is one of the primary targets of the duo. He strives to ensure that he makes everyone comfortable in all that they do. Click Here to learn more.

Additionally, Nicolas Krafft has also played a key role in ensuring that the brand of the firm remains known to many people, through the awareness he creates about them through social media platforms as well as billboards. Nicolas Krafft has always striven to ensure that L`Oreal accomplishes its mission and his efforts have already born fruits. Being a global company, L`Oreal seeks to respect the cultures of every client that it serves.

 

Find him on https://www.whitepages.com/name/Nicolas-Krafft

 

Executive Paul Herdsman Explains The Mindset Of An Entrepreneur

 

Paul Herdsman is a Florida entrepreneur who has a great deal of experience in the area of customer service. He is the COO of NICE Global, a nearshoring firm he co-founded with some business partners. He likes to share his tips as a successful entrepreneur and what people wanting to start a new business should be thinking about.

The number one tip is to approach things with a positive attitude.

Everything you do in your business should be thought about in terms of how you can make it better. People who maintain a positive attitude are better at solving problems, recovering from setbacks, and having the energy to tackle issues. Paul Herdsman says this includes expressing gratitude to your employees, suppliers, customers, and other stakeholders.

You need to be willing to take risks if you want to be a successful entrepreneur. Many people come up with a great idea for a new business but then never implement it because they’re afraid of failure. You need to be willing to take a leap of faith while at the same time knowing the risks and all relevant information before you get started.

He points out that you need to really care and be passionate about what your business will be about. If you don’t really care about it then you will find it a day-to-day struggle to stay engaged. If you really care it also shows and others will become interested and excited about your company and its products or services. Refer to This Article for related information.

You will also want to build the right team. No one person can do everything at a successful company. You need to hire the right people for the right positions and then let them do their jobs.

Learn more about Paul’s business strategies in an article with BlogWebPedia entitled 12 Success Tips for Entrepreneurs From NICE Global CO-Founder Paul Herdsman.

 

Visit: https://www.crunchbase.com/person/paul-herdsman

 

Richard Liu Qiangdong: A Very Humble Beginning

 

Richard Liu Qiangdong is one of Beijing’s biggest businessmen, entrepreneurs, and also one of their most popular philanthropists. Richard Liu Qiangdong owns JD.com which is valued at an estimated amount of $12 billion – making Richard Liu Qiangdong one of the giants in the business of e-commerce. Richard Liu Qiangdong is a self-made business success founded on tenacity, perseverance, hard work and resiliency.

Because of Qiangdong’s success in selling other goods online, Richard Liu Quiangdong has now been ranked by Business of Fashion as a top 500 “Most Influential Person In The Fashion Space”. Fashion is, of course, a $2.4 trillion market on its own.

JD.com now has over hundreds of millions of active subscribers that depend on JD.com for their shopping needs. JD.com also makes sure that they are updated with the latest technologies and they also innovate their own technology. Moreover, JD.com is known for their environmental efforts, their sustainability initiatives and having the JD Giving Program which is focused on over 600 charity programs helping millions of people around the world.

Like any other business, JD.com and Richard Liu Qiangdong had very humble beginnings. Richard Liu Qiangdong came from a very small town in Jiangsu, China – and his early life was very traditional and typical for the Chinese family in the region. Richard Liu Qiangdong’s family was business inclined, and so Richard Liu Qiangdong had the business blood running through his veins. Interestingly, Richard Liu Qiangdong did not take a business program initially when he attended the People’s University of China.

After Richard Liu Qiangdong finished his college degree, he then went on to study again and gaining his Executive Master’s in Business Administration in an international school. Whilst all of this was happening, Richard Liu Qiangdong has taken it upon himself to self-learn programming, computer coding and other subjects concerning computer science – because Richard Liu Qiangdong knows that in the future, technology and date will run the world. Read This Article for related information.

Before venturing into the business world after college, Richard Liu Qiangdong affiliated himself with Japan Life and secured his first job there. In Japan Life, Richard Liu Qiangdong will excel in the company until he ends up being Japan Life’s Director of Computers, and he has his self-learning initiatives to thank for his computer skills. After acquiring related knowledge and experience in Japan life, he left the company in order to start his own business – which we will ultimately know as JD.com.

 

Visit: https://www.crunchbase.com/person/qiangdong-liu

Founder Of JD.com, Richard Liu

 

JD.com was invented by Richard Liu, and it is currently among the most popular online retail businesses in China, alongside the famous Alibaba. So far, Richard Liu has been in the retail industry for close to two decades and he has therefore gained a lot of expertise over the years. He has also shown signs of consistency in his business as well as business-related ideas.

 

Richard Liu Qiangdong studied at the Renmin University in China where he was pursuing Sociology. While on campus, he showed a lot of interest in coding and programming during his free time. However, he graduated in 1996 after which he got employed by a Japanese company, where he got the role of being in charge of all the computers of the business which was a company dealing with health matters. Liu Qiangdong felt quite comfortable with his role as he got the chance to exercise his specialty in coding works too. Last year, Richard Liu’s wealth was estimated by Forbes Magazine at $10 billion.

 

Later on, Richard Liu Qiangdong quit his office job as he wanted to join in on the entrepreneurship wave, and he opened a shop that dealt with magneto-optic products. He named his shop after his then-girlfriend as well as himself hence the name Jingdong.

 

Within a few years of operation, the shop had grown and even opened twelve more outlets. The business was also doing tremendously well until 2004 which saw its downfall. That year, there was a disease outbreak which made people stay indoors at their homes for fear of contracting the disease. See This Article to learn more.

 

The shop staff also had to wait at home as they too were scared, and no customers were coming to the shops. Jingdong made so many losses at the time, which gave Richard Liu his wake up call as he came up with the idea of having his shop operate online since he could access his customers easily without having them to come at the shop physically. JD.com was then created and has been in business since 2004, competing with other large online retailers.

 

Because of Qiangdong’s success in selling other goods online, Richard Liu Quiangdong has now been ranked by Business of Fashion as a top 500 “Most Influential Person In The Fashion Space”. Fashion is, of course, a $2.4 trillion market on its own.

 

While being interviewed by the We Forum, Richard Liu Qiangdong pointed out that there are high hopes of the stabilization of the Chinese economy since the dependence on white-collar employment has reduced tenfold, and entrepreneurship has become the usual norm.

 

When asked to advise how to keep his business successful even beyond borders, he highlights that one needs reliable partners from outside the home country so that the exposure of the company can be grown. Richard also points out that he never has and he will never have any political ambitions as he is comfortable with his entrepreneurial venture, from which he will only retire after he is 65 years.

 

View source: https://jingdaily.com/tag/liu-qiangdong/

The Success Story Of Richard Liu

 

If we talk about Richard Liu Qiangdong, so he is one most well-known person. Whenever we talk about commerce platform, how can forget Richard Liu? He is the Chief Executive & CEO of JD.com. He is having a platform of almost $57.6 million. Isn’t it incredible?

Liu Qiangdong has won great fame by making two Chinese E-commerce giants. JD.com is at its peak nowadays and is performing its services as the largest retailer in China. We-chat has also agreed to promote this site prominently. He was the one who ignored his failure and tried again. It’s quite often when we try again and again so god don’t regret our spirits and he is one of the most apparent examples of it.

Well, we should move on the latest interview of Richard Liu Qiangdong. Probably he was looking very pleased, and he gave his interview in a very promising way. In his interview, he was looking very delighted. He talked about JD.com there, and he said that he started this company in 2004 and there has been no looking back since then.

It will be very exciting for you to hear that (JD.com) was named after the first girlfriend of Richard Liu. He said that I just combined my first girlfriend & my name altogether and kept the name JD. He answered the questions quite honestly by remembering his failures. His first endeavor was the restaurant business. He told that there was no management in his previous business, that’s why it failed. See This Page for additional information.

After that, he discussed his 2nd business which was a computer accessories store. He had 12 stores, but regarding some issues, it collapsed once again. Richard Liu said I closed my physical stores and started selling my products online in 2004. He said “I realized the e-commerce is the future of trading”.

 

More about Richard Liu on https://www.forbes.com/profile/liu-qiangdong/#711217232c0d

Why Vinod Gupta Stays True To Socially Responsible Investments

 

Corporate social responsibility is the idea that businesses, especially large, well-endowed corporations, should be socially, environmentally, and otherwise responsible. Without such policies, the world as we know it will degrade for both ourselves and future generations.

Vin Gupta and his investment firm, Everest Group, act responsibly in placing their investments as one of their major strategies. In other words, Everest Group won’t invest in businesses that fail to be socially responsible, no matter how well their prospects may seem.

Here are several reasons why Vin Gupta stay true to proper corporate social responsibility policies.

People increasingly do business with businesses that do good business

In the past few decades, people would do business with whichever businesses they thought provided the most value to them. Today, people are readily swearing off businesses that fail to act responsibly. For example, some businesses dump small amounts of waste into the environment as allowed by United States law. Environmentally-minded people don’t entertain those businesses’ offers, no matter how good they might seem. Read This Article for related information.

As time marches onward, more people will act responsibly in determining which businesses get their business. Organizations that fail to demonstrate corporate social responsibility will inevitably fail to succeed.

Everest Group gains positive press by doing away with investments in irresponsible businesses

Corporations have one goal in mind – to generate profit and growth. Those that do so in an irresponsible manner are not invested in by Everest Group. Everest Group is able to push out press releases that tell the public about its decisions to invest in responsible business entities.

This results in positive press for Everest Group and Vinod Gupta. Although gaining such positive press isn’t the underlying reason why they only invest in responsible companies, it certainly is a valuable benefit.

 

See Also: https://about.me/vinodgupta1

Richard Liu Qiangdong Has Lofty Goals For JD.com

 

Since Richard Liu Qiangdong started from the bottom of the business food chain, he knew there were things that would make it easier for him to try and help people. He also knew there were a lot of other issues companies had that he would have to overcome. He didn’t want JD.com to be the same as any of the other businesses.

Instead, he wanted people to understand why he pushed to make things better. It was his goal to always let people know why he did things while also coming up with positive opportunities they could use while they were shopping. Richard Liu Qiangdong is so much more than an owner of a store.

Liu created a movement for people and continues pushing to make sure that the movement is the best option for all his customers. He can do more than what other companies can and that’s what allows him to show them the company will succeed.

Richard Liu Qiangdong rose to success with JD.com. Now, the company is the second biggest retail store in the world. It’s only behind the other retail giant Alibaba and not by much. Richard Liu Qiangdong knows he can run the company the right way and push to make sure people get what they’re looking for. By doing this, he’ll make JD.com the best instead of just the second best. It’s his aspiration to make sure the company is the best in the world.

Not only does Richard Liu Qiangdong run the company so he can help people but he also does it so they have a chance to shop for everything they’re looking for in one places. After attracting retail giants like Wal-Mart and Google, Richard Liu knew he made all the right choices.

He has a lot of investors behind the company and that helps him with the connections he needs. He doesn’t worry anymore about where he’s going to get the money to keep running the company from. Instead, he focuses on how he can make even more money to increase his worth and the value of the company. See Related Link for more information.

 

More about Richard Liu Qiangdong on https://www.scripps.org/physicians/18780-richard-liu?tab=overview

Paul Herdsman On What You Need To Succeed As An Entrepreneur

 

Successful entrepreneur and business owner Paul Herdsman knows firsthand what it takes to run a growing company. He is the co-founder and COO of NICE Global. They provide an array of services to companies, so they can focus on growth.

Mr. Paul Herdsman also achieved an education in his young adult years that prepared him for the future. At Florida Atlantic University, Paul earned his Bachelor of Arts degree. He currently lives in Boca Raton, with his family.

In a TheBroTalk article; “12 Success Tips for Entrepreneurs From NICE Global CO-Founder Paul Herdsman”, he shares his insights to aspiring and established business owners alike can use to be successful like himself.

When creating a service or product, it is really important to know your audience. What is their age range, gender, profession, or even financial income bracket? Upon finding this out, you can give them directly what they need, instead of missing the mark. Listen to their feedback, concerns, and needs about your business and services. Staying connected with them will determine if your company will have longevity or not. Then you give your customers above and beyond what you say you are going to deliver. This way, they will trust your company and keep coming back for more. Go To This Page for related information.

According to Paul Herdsman, do what you are passionate about and create a vision for it. Obviously doing something you don’t love will result in your unhappiness and inability to want to continue each day. How will it last when you don’t love it? Once you know what you want to do, then make a plan and visualize the outcome of your idea. It is always a good idea to find a mentor in your field.

They can steer you in the right direction and help you will any issues or questions you may be having. Just remember through your entrepreneurial journey there are no shortcuts to success and you will have to learn from your mistakes. You will become stronger through the whole process because you will know how to persevere whatever comes your way.

 

More about Paul Herdsman on https://angel.co/paul-herdsman

The Beginning Of JD.com And Expansion Plans According To Richard Liu Qiangdong

Richard Liu Qiangdong attended 2018’s edition of the World Economic Forum Annual Meeting, where he talked about his 20-year journey in the world of retail. Liu is the founder and the Chief Executive Officer of JD.com, one of the largest e-commerce platforms in China, currently worth $60 billion. Liu graduated from Renmin University of China, earning a degree in sociology, and later attended the China Europe International School Business. Prior to opening his own store he owned a restaurant, but it was his venture into retail in 1998 that saw him achieve great heights of success.

 

Liu Quiangdong opened a small 4 square meters store selling computer accessories in 1998. Due to the success of his business he was able in quick fashion to open a total of 12 stores by 2003. However, due to the SARS outbreak in China, both his customers and his staff for forced to remain house-bound, which put his business in jeopardy. By the end of 2004, Richard Liu closed all 12 of his stores and out of necessity, afterwards Richard Liu Qiangdong decided to focus on online retail, which marked the launch of JD.com. Due to a limited budget, the platform initially only sold IT products, but every year new products and categories were added.

 

Nowadays, the company has 167,000 employees and 500 logistics centers. JD.com is able to deliver 57% of their orders within 6 hours and 97% within 10 hours. It takes as little as 3 hours to get a product delivered in Beijing, and 10 to 15 days to deliver to Washington. The platform’s most popular products are consumer goods, fashion, and foods. Read This Article to learn more.

 

When talking about his goals to expand JD.com, Liu Qiangdong notes that expansion will take several steps, the first of which is bringing the best products to China, and then expand to Southeast Asia, the Middle East, Europe, and ultimately America. He also points out that despite the fact that in the past the rhetoric was that American companies have a hard time breaking into the Chinese market, he believes that the roles have reversed and that nowadays it is more difficult for a Chinese company to break into the United States market.

 

More about Richard Liu Qiangdong on https://www.aacsb.edu/about/advocacy-and-awareness/member-challenges/influential-leaders/recipients/richard-qiangdong-liu